What Makes Us Different

We offer a new kind of healthcare—transparent, connected, and built around you. Whether you’re looking for a better primary care experience, need affordable imaging, or want access to wholesale prescriptions, our services are available individually or together. With no insurance required and a focus on lasting doctor-patient relationships, we make it easier to get the care you need, when you need it.

Board Certified Physicians

Transparent Pricing

Membership Based - No Insurance Hassles

Wholesale Medication Pricing

Affordable and Accessible Imaging

Our Mission

We are committed to restoring trust, simplicity, and humanity to healthcare by directly partnering with individuals to prioritize their well-being above all else.

Direct Primary Care

Membership Required

As a member of our practice, you’ll have access to some of the best and most personalized medical care. We provide an emphasis on transparent pricing and care that focuses on you and your family.

Family Medicine

Membership Required

Pediatric Medicine

Membership Required

Internal Medicine

Membership Required

Women’s Health

Membership Required

Pharmacy

Membership Not Required

Medications can be a vital part of staying healthy. We make it as convenient and affordable as possible to get the most common medications by offering wholesale pricing and after-hours pickup, sometimes even same day — no insurance or membership needed.

Radiology

Membership Not Required

Imaging can be a crucial part of diagnosing and managing your health, and we make it simple and affordable. We offer CT, X-ray, and ultrasound with transparent pricing and quick turnaround — no insurance or membership needed.

Cervical Dysplasia

Membership Not Required

The experience of being diagnosed with cervical dysplasia can be overwhelming. Let us guide you through it with personalized care and treatment options. From advanced diagnostic procedures like colposcopy to topical treatment methods like imiquimod treatment, we’ll help you find your ideal treatment plan — no insurance or membership needed.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

Individuals and families seeking a more personal, relationship-based approach to medical care
Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
Patients who value time with their physician and don’t want to be rushed or bounced between providers
Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
Employers looking for a better healthcare solution for their team—one that improves outcomes and cuts costs
People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being

PRIMARY CARE

Primary care is patient-centered, comprehensive healthcare that addresses diverse health needs and serves as the first point of contact and ongoing care partner.

PHARMACY

Pharmacy is the field of health science concerned with the preparation, dispensing, and appropriate use of medications to support patient care and improve health outcomes.

RADIOLOGY

Radiology is a medical specialty that uses imaging techniques like X-rays, MRI, and CT scans to diagnose and treat diseases.

CERVICAL DYSPLASIA

Cervical dysplasia is the abnormal growth of cells on the cervix, often caused by HPV, which can lead to cervical cancer if untreated.

Our Team

Our Office

Our Story

Testimonials

What Our Patients are Saying

“The absolute best imaging experience I’ve ever had. Very quick and very affordable! -A. H. ”

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“Service within 24 hours and out of pocket cost less than using insurance! Huge time and money saver coordinating with Hitchcock Direct Imaging. -K. P. ”

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“Great experience! ”

“I have had an ultrasound and CT at Hitchcock Direct Imaging! Cost was incredibly lower than other costs quoted to me, and all without jumping through hoops with an insurance company! Results came promptly along with any questions or concerns I had. Highly satisfied and would recommend! - A. W. ”

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“Absolutely the best people working here.”

“Great service and so helpful. I can’t imagine going anywhere else.”

— Patrick T.

“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”

“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”

— Carien H.

“Speedy, up- front pricing”

“Speedy, up- front pricing (cheaper than urgent care which quoted $190 ish for what they did for $25), kind people who want to give you the best care possible. Our family is very thankful for them. - H. F. ”

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“I took my daughter to Hitchcock Direct Imaging for a chest X-ray and had a great experience from beginning to end! ”

“The cash price was very affordable. We were able to get in almost immediately, and the whole visit was quick and easy. The staff was kind, friendly, and helpful, and they made us feel comfortable the entire time. I would definitely recommend Hitchcock Direct Imaging. - A. L. ”

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