Radiology
We offer self-pay only imaging for affordable, transparent pricing on CT, X-ray, and ultrasound services, free from the unpredictability of insurance billing. Our focus on a streamlined, patient-friendly experience ensures quick scheduling and comfortable visits, prioritizing your convenience and care — no membership required.
Imaging Made Transparent, Accessible, and Affordable
Most imaging centers are built around insurance, prior authorizations, and unpredictable billing. We do things differently. At Hitchcock Direct Imaging, every scan—X-ray, CT, or ultrasound—has a clear cash price. No surprise bills. No insurance roadblocks. Just high-quality imaging with fast scheduling and results you can trust.
While we are located at Hitchcock Family Medicine, our imaging services are open to anyone. Any healthcare provider may order imaging with us, but please note that a provider’s order is required for all services.
Healthcare Provider orders are required. Please fax orders to 423-769-0020.
Our Approach
We believe imaging should be simple and accessible. That’s why we provide X-ray, CT, and ultrasound at clear cash prices — no surprise bills, no delays from insurance, just fast answers and quality care.
We’ve simplified the imaging process so you can get the scans you need quickly, affordably, and without insurance hassles.
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ORDER IMAGING
Have your HFM doctor or any licensed healthcare provider send your imaging order to us.
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SCHEDULING
Once we receive your order, our team will contact you to set up a convenient appointment. Most studies are scheduled within days, not weeks.
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GET RESULTS, PAY ONE PRICE
Come in for your scan and pay the clear cash price upfront. Your provider receives the results quickly, and you avoid surprise bills or insurance delays.
Radiology Clinic Pricing
| Study | Price |
|---|---|
| X-Ray | $40 |
| X-ray (bilateral add-on) | $20 |
| Ultrasound | $160 |
| Cardiac Calcium Score | $100 |
| CT Ultra Low Dose Diagnostic | $150 |
| CT Low Dose Lung Cancer Screen | $250 |
| CT Angiography (single region) | $400 |
| CT Angiography (second region add-on) | $100 |
| CT without Contrast | $350 |
| CT with Contrast | $475 |
| CT with and without Contrast | $475 |
What Makes Us Different?
- We do not bill insurance, so no delays due to prior authorizations
- Patients pay our cash prices at the time of service
- Patients may use HSA/FSA funds
- Right to Save (Tennessee Code §56-7-2410):
- Hitchcock Direct Imaging is fully accessible to all patients, both insured and uninsured, who wish to benefit from affordable, high-quality imaging without the high facility fees of traditional systems.
- Patients with commercial insurance are permitted to receive deductible and out-of-pocket credit when they choose a lower-cost imaging provider. After paying our cash price, patients may submit the itemized receipt to their insurance plan for deductible application in accordance with state law.
Who We Serve
We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.
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Individuals and families seeking a more personal, relationship-based approach to medical care
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Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
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Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
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People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
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Patients who value time with their physician and don’t want to be rushed or bounced between providers
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Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
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Employers looking for a better healthcare solution for their team — one that improves outcomes and cuts costs
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People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being
Testimonials
Want More Information?
Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.