Women’s Health

We offer compassionate care for women in all stages of life, from puberty through menopause and beyond.

Sign Up Now

*Please allow 1-2 business days for your enrollment to be processed.

What is women’s health?

Care focused on women’s unique health needs through every stage of life

Women’s health services in our practice encompass a range of care specific to women’s needs, from routine gynecological exams to reproductive health and menopause management. We provide compassionate, confidential care, empowering women to take charge of their health at every life stage.

Our Approach

Women’s healthcare should feel personal, comfortable, and unhurried.

We take time to listen, understand your concerns, and provide confidential care that reflects your health history, goals, and stage of life. By caring for both your women’s health and broader primary care needs, we can see the whole picture and build a trusted relationship that continues over time.

Who We Serve

Women seeking personal, relationship-based care through every stage of life

We care for women in Chattanooga and surrounding communities who want more time with their physician, clear guidance, and care that considers the whole person—not just one symptom or diagnosis.

  • Adolescents and young adults who need confidential guidance about menstrual cycles, sexual health, and contraception
  • Women seeking annual wellness visits, Pap tests, cervical cancer screening, and other preventive care
  • Patients who want personalized counseling about birth-control options and reproductive planning
  • Women experiencing irregular periods, abnormal bleeding, pelvic discomfort, infections, or other gynecologic concerns
  • Patients preparing for pregnancy or needing care and guidance during the first trimester
  • New mothers looking for continued support with physical recovery, emotional health, and postpartum concerns
  • Women navigating perimenopause or menopause symptoms and their changing long-term health needs
  • Patients with abnormal Pap or HPV results who need colposcopy, cervical dysplasia evaluation, treatment, or a second opinion—even if they are not DPC members
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing. There are no co-pays or per-visit fees for covered primary care. Membership pricing is based on age, not medical complexity or pre-existing conditions.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

*Membership fees are billed monthly. Medications, outside laboratory work, imaging, equipment, send-out pathology, and other separately priced services are not included in the monthly membership.

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

If you would like to learn more before joining, schedule a Meet & Greet. We will explain how the practice works and help you decide whether DPC is a good fit. No medical advice can be provided before enrollment.

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now

Testimonials

What Our Patients are Saying
“Service within 24 hours and out of pocket cost less than using insurance! Huge time and money saver coordinating with Hitchcock Direct Imaging. -K. P. ”
“Hitchcock Family Medicine has been a blessing to me!”
“My new doctor totally understands me and what I need. He is always available via phone or in person to help me. He is everything a doctor should be!”
— Lesa N.
“The absolute best imaging experience I’ve ever had. Very quick and very affordable! -A. H. ”
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“Dr. Sanders! She went above and beyond before, during and after my surgery.”
“She listens and truly cares. I do and will highly recommend her!”
— Jessica S.
“I’m a patient here, but you don’t have to be to take advantage of direct imaging. Professional staff, transparent cash pricing, and a warm and welcoming office and waiting area. -D. C. ”
— D. C
“They are quick, so kind and helpful. Very grateful to have this resource. Most of all, affordable!!! -S. T.”
— S. Thomas
“Dr. Shepherd was amazing. Clean, welcoming, and friendly setting.”
“He spent so much time on me while l was in his office and then called me personally with all my follow up information just hours after my appointment. Would highly recommend.”
— JMG
“Hitchcock Family Medicine is the all-around best care I have received in a long time! As a patient, I feel truly cared for.”
“Facility is so clean and welcoming. The staff goes above and beyond and are so extremely personable and kind. The patient/staff/pharmacy/imaging/physician communication is unprecedented! I have never experienced such timely and pleasant responses with every interaction! Dr. Ewing is my physician and a blessing! He is always professional, kind and thorough! You never feel like you are being rushed or disregarded! The Hixson area is so lucky to have Hitchcock Family Medicine! I have and do highly recommend!”
— Audra W.
“Joining Hitchcock has been the best decision for our family.”
“My son recently sprained his thumb at the jump park. When we reached out about seeing his doctor, they got us an appointment that day. Ten minutes later he got an x-ray done. They took three images. It cost us $25. I am so thankful for this place, and would recommend it to everyone. -R. G.”
Radiologic technologist preparing a patient for an X-ray at Hitchcock Direct Imaging in Hixson.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.