Family Medicine

Providing high quality, personal primary care at affordable prices for you and your entire family.

Sign Up Now

*Please allow 1-2 business days for your enrollment to be processed.

What is Family Medicine?

Comprehensive Primary Care for the Whole Family

Family medicine takes a holistic approach to health care and treats individuals of all ages, from newborns to the elderly. It encompasses a wide range of medical services, from preventive care, acute care, and routine check-ups to the management of chronic conditions. As a cornerstone of lifelong health, family medicine focuses on building lasting relationships with patients, understanding their unique health histories and needs.

Wellness Exams
Sports Physicals
Diagnostic Laboratory Tests
Cuts, Sprains, & Acute Care
Minor In-Office Procedures
Nutritional Counseling
Weight Management
Preoperative Evaluations
Skin Biopsies and Treatments
Sick Visits
Child and Adult ADHD
COVID-19 Testing

Our Approach

We offer personalized healthcare, tailored to meet each patient’s unique needs. Our approach blends modern medical expertise with accessible, empathetic care, fostering lasting doctor-patient partnerships.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

  • Individuals and families seeking a more personal, relationship-based approach to medical care
  • Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
  • Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
  • People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
  • Patients who value time with their physician and don’t want to be rushed or bounced between providers
  • Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
  • Employers looking for a better healthcare solution for their team — one that improves outcomes and cuts costs
  • People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing. There are no co-pays or per-visit fees for covered primary care. Membership pricing is based on age, not medical complexity or pre-existing conditions.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

*Membership fees are billed monthly. Medications, outside laboratory work, imaging, equipment, send-out pathology, and other separately priced services are not included in the monthly membership.

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

If you would like to learn more before joining, schedule a Meet & Greet. We will explain how the practice works and help you decide whether DPC is a good fit. No medical advice can be provided before enrollment.

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now
Our Team Our Office Our Story

Testimonials

What Our Patients are Saying
“I’m a patient here, but you don’t have to be to take advantage of direct imaging. Professional staff, transparent cash pricing, and a warm and welcoming office and waiting area. -D. C. ”
— D. C
“Hitchcock Direct imagining is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“ I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible. - C ”
— C. Houck
“Dr. Sanders is great!”
“She also responds quickly to my emails. I love the personalized care that I receive at Hitchcock Family Medicine.”
— Amy G.
“Hitchcock Direct Imaging is by far the easiest imaging experience.”
“Pricing is affordable and transparent, and the people are the best!”
— Meredith T.
“Dr. Sanders! She went above and beyond before, during and after my surgery.”
“She listens and truly cares. I do and will highly recommend her!”
— Jessica S.
“After my first visit with Dr. Torbett, I knew I found 'the one' (doctor).”
“I've searched for a primary care doctor in Chattanooga for the past 8 years & really wish I would have started my search with Hitchcock Family Medicine. Alas, a doctor who is thorough & actually cares about helping me with my health goals!”
— Jordan G.
“Again, easy as can be. ”
“As a new patient, I had some bloodwork done and it said I had high cholesterol (apparently 5 stars also go to Chick-fil-a, In N Out Burger, and the delicious Guatemalan place down the road) but they had the machine to look inside me...now I sound like a child not remember what the machine was but it was in their office. So I made the appointment, showed up the day of, and within 30 minutes was done. Easy as can be. I don't know that I WANT to do it again, but it's nice to know if I need to, it'll be such a painless process and I'm thankful for that.”
— B. Edwards
Friendly tech with patient in CT scanner
“Hitchcock Direct Imaging is by far the easiest imaging experience. ”
“Pricing is affordable and transparent, and the people are the best! - M. T. ”
—
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“Great experience! ”
“I have had an ultrasound and CT at Hitchcock Direct Imaging! Cost was incredibly lower than other costs quoted to me, and all without jumping through hoops with an insurance company! Results came promptly along with any questions or concerns I had. Highly satisfied and would recommend! - A. W. ”
—
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.

Send a Message