Why Did We Start Hitchcock Medical Group?

The business of medicine has become too complicated. We believe healthcare should be simple, transparent, and built around people. Rather than wait for someone else to fix it, we decided to build a better way ourselves.

By removing the insurance companies and third-party interest middlemen, we’ve created a space where patients and employers can access high-quality care at clear, affordable prices. Our mission is to bring humanity back to healthcare, one relationship at a time.

Our Mission

We partner directly with individuals to restore trust, simplicity, and humanity in healthcare while prioritizing well-being above all else.

Our Vision

To build a future where physician-led, insurance-free care is personal, transparent, and empowering – transforming the well-being of individuals and communities nationwide.

Our Values

At Hitchcock Medical Group, everything we do is guided by values that put people first:

Meet Our Team

Our team is made up of highly trained medical professionals including physicians, pharmacists, & knowledgeable clinical staff. We look forward to caring for you and your family.

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Our Office

Comfortable, relaxing, and inviting, our office features everything you need under one roof. From primary care to radiology and even a pharmacy, your path to personalized care is clearer and easier than ever the moment you step through our doors.

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Our Story: Making Healthcare Personal Again

Join us on a journey through Hitchcock Family Medicine’s history, where each milestone marks our commitment to bringing back personal, patient-focused healthcare.

Fall 2014
Where It Started

Hitchcock Family Medicine was founded with a simple idea: primary care should be personal, accessible, and built around the physician-patient relationship. Before opening our first physical office, Dr. Hitchcock began caring for patients through house calls, laying the foundation for what would become Tennessee’s first Direct Primary Care practice.

November 2015
Opening Our Doors

After beginning with house calls, Hitchcock Family Medicine celebrated the grand opening of its first office in November 2015. The new clinic gave patients a home for the same relationship-based, unhurried care that had shaped the practice from the beginning.

February 2019
Expanding Our Care Team

We welcomed Dr. Ashley Sanders, an Internal Medicine physician with a strong background in military medicine and a passion for patient-centered care. Her arrival strengthened our ability to deliver unhurried, relationship-based care.

July 2019
Growing Our Team

Internal Medicine physician Dr. Todd Torbett joined Hitchcock Family Medicine, bringing additional experience and capacity to serve patients across the Chattanooga community. His arrival helped us continue growing without losing the personal care our patients value.

November 2019
Growth in Eastgate

To meet increasing demand, we opened our Eastgate location. This expansion allowed us to care for more families while preserving the same values of direct, patient-focused care.

November 2020
Strengthening Medication Access

We welcomed Robby Eskridge, PharmD, to help lead medication access for our patients. His work laid the foundation for a more transparent, relationship-based pharmacy model built around affordability and personal service.

December 2023
Expanding Horizons

We moved into a larger, modern facility in Hixson. This new space provided room for additional physicians, an expanded pharmacy, and our own imaging center offering affordable x-rays, ultrasounds, and CT scans. This move brought our vision of integrated, direct healthcare into one shared home.

March 2024
Imaging for Our Patients

Our imaging center officially opened to serve Hitchcock Family Medicine patients. This allowed us to provide convenient, affordable diagnostic care directly within our own clinic.

May 2024
Meeting New Demand

With patient growth continuing, we welcomed Dr. Michael Shepherd, an experienced Family Medicine physician, to our team. His addition helped us meet the needs of more families seeking accessible, relationship-based care.

June 2024
Pharmacy Expansion

Hitchcock Family Pharmacy became fully licensed to serve the broader community. What began as support for our own patients grew into a transparent, cash-priced pharmacy serving families, employers, and patients across Tennessee and beyond.

August 2024
Innovation in Access

With approval from the Tennessee Board of Pharmacy, we launched our 24/7 prescription pick-up locker pilot program, giving patients a secure, convenient way to collect their prescriptions, even after hours and on weekends.

September 2024
A New Chapter in Imaging

We secured a Certificate of Need (CON) for our imaging center, with unanimous approval from the state board. This milestone marked the start of the transition from an internal service to a fully licensed outpatient imaging center serving the broader community.

September 2025
Continuing to Grow

We welcomed Dr. Erik Ewing, an experienced Family Medicine physician. His arrival reflects our ongoing commitment to providing comprehensive, personal healthcare for families across Chattanooga.

October 2025
Extending Innovation

Our 24/7 prescription pick-up locker pilot project, first launched in August 2024, was officially extended by the state Board of Pharmacy for two more years. This extension reflects the success of the program and our commitment to making medication access simple, convenient, and patient-focused.

December 2025
Imaging For the Community

Hitchcock Direct Imaging officially became licensed as an Outpatient Diagnostic Center. This milestone allowed us to open our imaging services to the entire community with transparent, affordable prices. It marks a new chapter in making high-quality diagnostic care more accessible in Chattanooga.

January 2026
One Vision, Many Services

As our clinic grew beyond primary care alone, we introduced Hitchcock Medical Group as an umbrella for the broader vision taking shape. As our Direct Primary Care practice, Hitchcock Family Medicine remains the heart, while Hitchcock Medical Group better represents the full picture: primary care, pharmacy, imaging, and future services working together to restore trust, simplicity, and humanity to healthcare.

Looking Ahead
Building a Legacy

What began as one small clinic continues to grow into a more complete model of direct healthcare. Our vision is to make healthcare more personal and transparent by directly partnering with patients, families, employers, and communities. Growth matters because it allows us to restore trust, simplicity, and humanity to healthcare for generations to come.

Testimonials

What Our Patients are Saying
“We recommend Hitchcock Family Medicine to everyone we know!”
“Dr. H answers emails promptly. He has met us in the middle of the day to remove a Lego from my son's nose and after hours for stitches for my husband and my son on different occasions (avoiding ER waits and charges). We always have the office to ourselves, and we never feel rushed. Our concerns are always heard. We wouldn't want anyone else for our PCP.”
— Bekah
“After my first visit with Dr. Torbett, I knew I found 'the one' (doctor).”
“I’ve searched for a primary care doctor, in Chattanooga, for the past 8 years & really wish I would have started my search with Hitchcock Family Medicine. Alas, a doctor who is thorough, & actually cares about helping with my health goals!”
— Jordan G.
“Dr. Sanders! She went above and beyond before, during and after my surgery.”
“She listens and truly cares. I do and will highly recommend her!”
— Jessica S.
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“It's like having a brother-in-law who's a doctor!”
— Steven
“Very attentive and I appreciated how they treated me as an adult at 19 even though I was with my mother.”
“The Dr. responded to my texts about my sudden pain even though it was late, she immediately scheduled an appointment for me the next day. She administered an exam and tests while I still had the pain. She even offered a shot to help with inflammation while we waited on the blood results coming the next day.”
— Neilanda R.
“Dr. Sanders is great!”
“She also responds quickly to my emails. I love the personalized care that I receive at Hitchcock Family Medicine.”
— Amy G.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.